Fight For Your Traffic!

Building traffic to your site is getting harder by the week. Wouldn't it be easier to let other people build traffic for you? You are thinking "But, THAT'S IMPOSSIBLE"!
In reality it's both possible and it's EASY to do.
Counterintuitive? Possibly yes.
But, in fact, it's actually far EASIER than trying to fight it out for traffic peanuts.
What it boils down to is 1 simple FACT: They key to the success of all goods, services, websites, marketing, & traffic all lie in:
THE VALUE YOU PROVIDE
In fact, this is they key to 90% of all OFFLINE businesses' success too. The best stuff rises to the top in ALL markets. People who are impressed by a purchase tell their friends. And they tell their friends. The chain continues.
Cars are a fantastic market to show this in action.
Honda began shipping cars to the United States more than 30 years ago. Honda worked hard at improving their vehicle's quality and value proposition to the average consumer. They made sure their products were the best or at least perceived as the best.
Honda didn't invest that much in marketing. Their cars eventually were just plain better!
Why did Honda sell a TON of Accords last year? Because their cars rock. They sell for roughly the same price as their competitors. But, their QUALITY is off the charts!
Think about it:
A new car made by a traditional car maker will run you close to $30,000 and it might last to 80K miles. But, if you purchase a Honda, it has a strong likelihood of lasting DOUBLE that. And once you experience that for yourself....
You actually TELL other people how great your shiny new Accord is.
How long it lasts, how nice it handles, & how much money you saved by buying a car that lasts twice as long as your last one.
In turn this makes YOU appear more valuable to your friends.
This works the same online as it does in the real world. People recommend your website by linking to it and visitors come to your site from those links.
You won't be able to stop people from linking to your site and visiting it IF it really is excellent.
Fact: People come out with sites in extremely established "competitive" categories that blow away the competition. Their Alexa rankings shoot to top 1000 in under a month. It happens all the time. Because their sites are awesome & people can't wait to break the news to their friends of this cool new site they found. That's how it works.
OK, but what should be YOUR plan?
Get your site so tuned up that your competition has no choice but to either surrender or partner with you. If your focus is on mortgages, make it the absolute best site online about mortgages. Make it a tribute to your visitors. They'll take care of the rest.
Make it a site where people love to comeback to & feel good about passing on. Stuff it FULL of amazing content about mortgage brokers, refinancing, and projected payments.
Put a directory section on there, but only approve the best links online about mortgages. Add the best links yourself. Same with your article section: add 75 kick-butt informative articles about "How to Save $238/month on Your Next Mortgage" & more.
Go the extra mile & get all the extra benefit as a result.
This can yield you far more links than emailing for reciprocals. Let the market decide how good your site is.
Give your visitors everything they could dream of.
Can you get to 500,000 uniques a day? Maybe. But make sure it happens as quickly as possible by creating satisfied visitors who talk about you everywhere.